Launches of cereals claiming to be vegan grew at over a 15% CAGR for the period from 2017 to 2019, with some calling out the use of plant-based protein. In the United Kingdom, W. K. Kellogg’s Plant Protein Crunch Cereal in Original and Dark Chocolate and Coconut flavors takes that route while Iwon Organics Protein Os Plant Based Cereal does the same in the United States.

Insect-based protein is even finding its way into the market. Goodlife Breakfast Bugs Protein Porridge (Netherlands) is an instant hot cereal containing oatmeal, buffalo worm flour, and seeds. Protein content is 23 grams per serving. Hot and cold cereals are synonymous with breakfast, and product innovators are finding new ways to make cereal “better for you.” These efforts have generally focused on key areas like cutting sugar, increasing fiber and protein content, and eliminating unhealthy animal-based ingredients.On trend, then, are breakfast launches like Innovasian Morning Bowl Fried Rice with Eggs and Bacon (U.S.) which takes traditional breakfast foods like bacon and eggs and adds vegetables over a base of delicious fried rice for an Asian twist. There are three main things to think about where vegan cereal is concerned: 1. ‘May contain’– most vegans would eat this It is permissible to consume Nutri-Grain Strawberry cereal bars and they are naturally sweet. Nutri-grain Bars: Not Vegan, But Kosher For Passover In some cases, whether a particular cereal is vegan depends on how strict of a vegan you are. Read on for all the info you need to make your own decisions about which cereals are vegan-friendly. Moving Mountains Plant-Based Sausage Burgers (UK) make a hearty breakfast or lunch with 11 grams of protein per serving, thanks to ingredients like mushrooms, soy protein concentrate, soy protein isolate, and pea protein isolate.

The Meatless Farm Co. Meat Free Breakfast Sausages (U.S.) contain no soy and are “lovingly made from plants,” including a “signature mix of pea protein and the finest plant-based ingredients.”Sometimes, it can be cheaper to make your own cereal than to buy it from a supermarket. Another advantage of doing this is that you know exactly what’s in it so that you can make sure that it’s healthy and free from contamination. It doesn’t have to take long either, as there’s often no cooking involved, just mixing ingredients together. But are consumers ready for a breakfast bread made with beets? Netherlands-based Albert Heijn is poised to find out with its Ah Specialiteit Bread with Beet made with 45% beet. A second variety— Bread with Carrot— is claimed to be made with 45% carrot.

Vitamin D2 comes from plants and is suitable for vegans. Vitamin D3, however, usually comes from animals. The vitamin D3 that’s added to breakfast cereals comes from sheep’s wool and is known as lanolin. No added sugar” (or no sugar added) has emerged as one of the top health claims for hot and cold cereal launches globally. According to the Innova Database, launches of hot and cold cereal products making the claim grew at a compound annual growth rate (CAGR) of just under 11% for the period from 2017 to 2019, with most of the growth coming from Europe, where the claim expanded at a nearly 16% CAGR. In the United States, the claim is also growing rapidly but is still relatively rare. We now know that Nutri-Grain has the vegan protein code. You can train for a triathlon by incorporating plant-based foods into your diet, but keep your protein powder high.

Kellogg’s Cornflakes are not suitable for vegans because they contain vitamin D which may come from sheep’s wool. Some brands of ‘free from’ or organic cornflakes such as Nestle GoFree cornflakes are vegan-friendly. Are Coco Pops vegan? Kellogg’s Special K is not suitable for vegans as it contains animal-derived vitamin D. Some varieties of Special K, such as Special K Protein also contains dried skimmed cows’ milk, while Special K Oats & Honey contains honey from bees. Are Fruit Loops vegan? Because they contain whey, a dairy-based ingredient, Nutri-Grain Bars are not vegan. Consumers can rest assured that these bars are Kosher by the Orthodox Union, so they are kosher for Passover. Kellogg’s brand cereals and NutriGrain Bar products are almost always certified as OU pareve, while products with the “k” designation or “kde” are also certified as dairy and dairy equipment. Nutri-Grain Bars are not suitable for Passover or vegan diets; they are neither vegan nor kosher. Do Nutri-grain Bars Have Gelatin The Udi’s brand—which helped put gluten-free products on the map—senses the opportunity with Udi’s Gluten Free Grain Free Chocolate Zucchini Muffins (U.S.). Despite the callout to zucchini, cassava flour actually outranks zucchini on the ingredient label. Cassava flour assumes more of a starring role with Mikey’s Grain Free Cassava Flour Tortillas (U.S.), a product said to be perfect for breakfast burritos. Global consumers are taking steps to eat healthier and that includes eating more vegetables. A 2019 Innova Diet Trends Survey found that two-thirds of consumers in the United States, the United Kingdom, China, and Mexico who said they are making changes to their diets also reported trying to eat more vegetables.