Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019).

Thatchers Haze, which was a new entry last year, rose up the list from tenth to seventh and was the only brand to experience a rise in sales. In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ] a b c Week, Marketing (23 May 2002). "Strongbow drops Vaughan from advertising". marketingweek.com . Retrieved 19 September 2016. We’re predicting that 2022 will be the year of apple cider – and on-trade retailers should make sure premium and crafted apple propositions are given prominence on the bar to make the most of these thriving sub-categories.” Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020.

Home of the world's most refreshing cider

Yes, it could well be the Year of the Apple but that’s not to say fruit-flavoured variants will not enjoy success too. So long as it’s a year for pub operators, we’ll all be happy to have a year of almost-normal trade under our belts and, if that happens, surely there are even more better times to come in the future? Cider consumers are predominantly younger, visit pubs, bars and restaurants more frequently, and spend more on food and drink per month than the average British consumer so that is set to be the case still in 2022. In the same way, wine matches well with food, cider can do the same thing. Cook explains that because cider possesses characters found in wines such as acid, tannins, fruitiness and sweetness, food pairing is a great way to present cider. Last year, apple cider represented 73.5% of draught sales (versus 72.5% in 2020), while draught fruit-flavoured variants lost significant share. Overall, apple cider represents more than a 60% share of on-trade sales. Given the theoretical task of putting three types of cider on at a pub, The Ciderologist is keen to explain his decision in choosing an ‘eastern counties-style’ line, a ‘western counties-style’ option and a flavoured cider too.

Strongbow has long been one of the most popular ciders in the UK, and Dark Fruits is one of their most popular flavours. So, when a drink like this is launched at 0.5%, you kind of know that low-alcohol cider has hit the mainstream. He says: “I would go for a cider that’s been made with eating apples/dessert apples, which is sometimes called an ‘eastern counties-style’ of cider. Often, it’s quite good to do an analogy with wine because we are talking about a fruit fermentation so this one would be a little bit more white wine-esque. For a white wine drinker, this would be an easy substitution for somebody who doesn’t like beer but doesn’t want to have the high alcohol of a wine go to one of these lovely light, clean, crisp, fresh, acid-driven ciders. Something from Kentish Pip or Nightingale, or something like that, would be absolutely fantastic.Cook is an award-winning global cider expert and campaigner who you may have seen on TV as the regular face of cider on Channel 4’s Sunday Brunch​. His mission is to try to get the great British and global public and, crucially, the drinks trade more understanding, knowledgeable and passionate about the category. Supplied in 30-litre key kegs, the 0.5% ABV cider “provides the option for anyone who is not drinking alcohol to enjoy a fresh, crisp and tasty cider that is dispensed on the bar, creating theatre and anticipation as the sparkling, golden liquid hits the glass”. Heineken to Re-Release Strongbow Original Dry Cider". Brewbound. 20 May 2018 . Retrieved 13 October 2020.