Timex Coca-Cola Men's Watch

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The splashy tutti-frutti graphics use all the real estate allowed on the little 34mm Timex T80. I guess this is a nod to psychedelia. Like the others, it does look like a promotional item attained by sending in bottle caps.

Colorful and commemorative, the three limited edition watches celebrate a timeless message of love and harmony – just as relevant today as it was 50 years ago. Detailed with nostalgic 70s- inspired designs that evoke the spirit of unity, the timepieces in this capsule are a cheerful reminder to embrace opportunities for connection and move through the world with compassion. So what the hell 1971 is about? Why commemorate that crappy year? As if this wasn’t crass enough already, it’s all about a commercial. Apparently that stupid “I’d like to buy the world a Coke” commercial is a half century old. Like Timex and Coca-Cola, the so-called “Hilltop” ad was a really big thing at the time.

Timex T-80. Digital hippie.

What is the first thing that comes to your mind when you hear “I’d Like To Buy the World A Coke?” The famous Italy Hilltop 1971 commercial of Coca-Cola comes to life in front of your eyes. What if you could experience the same emotion through a watch? Colorful and commemorative, the three limited edition watches celebrate a timeless message of love and harmony – just as relevant today as it was 50 years ago. Detailed with nostalgic 70s-inspired designs that evoke the spirit of unity, the timepieces in this capsule are a cheerful reminder to embrace opportunities for connection and move through the world with compassion. Timex Group designs,manufacturesand markets innovative timepieces around the world. Timex Group is aprivately-heldcompany headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas,Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus. In troubled times, small moments of joy can change the world. We learned this half a century ago when, during an era of turmoil and division, the simple act of sharing a Coke became a rally cry for tolerance and hope,” said Kate Dwyer, Senior Director of Global Licensing for Coca-Cola. “Now, we are proud to honor the enduring spirit of our legendary ‘Hilltop’ commercial as part of the 1971 Unity Collection.”

Digital watches in 1971: does not compute!The first production Hamilton Pulsar model was released on April 4, 1972 and cost more than any Rolex. Gotta sell watches to the kids that can’t tell analog time. They like this hippie revival stuff, right? Right? Anyway, the cheapest of the triumvirate got the most effort. The chime plays a low-res sample of that “ I’d Like to Teach the World to Sing (In Perfect Harmony)” song. That’s the most compelling thing here in my book. The Hilltop commercial for Coca-Cola was one of the most persuasive advertising of all time. Its themes of peace, love, harmony, and hope perfectly characterized the changing cultural scene of the 1970s when it was first broadcasted in 1971. The original Timex Standard features a fierce and brilliant Coca-Cola logo, which gives the wearer a long-lasting smile. Timex Standard features a fierce and brilliant Coca-Cola logo, which gives the wearer a long-lasting smile.

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Some might think that Timex only wants to have their share in this legendary event, however, I think of this step as an example of the original thought being beautifully carried out: every one of the three Timex "Hilltop" models is entirely different, yet together, they create a perfectly harmonious line. I'd like to buy the world a Coke In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture -- a way of bridging differences, striking up good conversation, and finding community," says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. "We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We're thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony."