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The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs. In 1929, Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, had just bought and refurbished a decrepit, old factory to manufacture confectionery (such as boiled sweets). Its recognition in foreign markets has made it a very well-known brand in the United States, parts of Africa, and Europe. From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique. FAQs Who owns the brand Parle-G? In the interest of the candidates aspiring to work with Parle, we advise the candidates that they should ignore any communication (be it verbal, written or otherwise) from unscrupulous agencies asking for money/benefit of any kind, in lieu of employment with the Parle Products Pvt. Ltd./Parle Biscuits Pvt. Ltd./ its associate/Group companies. Exports– Parle G is Exported to SAARC countries & to US, UK and Europe as well as to parts of Africa. Thus the export segment of the brand is very strong too.
SWOT analysis of Parle G - Parle G SWOT analysis - Marketing91 SWOT analysis of Parle G - Parle G SWOT analysis - Marketing91
How : Artificial flavouring substances have chemical structure which does not resemble the chemical structure of any ‘Natural flavours’ that exist in nature and is completely made in industry. Do you miss the desserts of an Iranian café? These easy-to-make, light and fluffy mawa cakes will please your taste buds immediately. Recipe here. Recipe for Parle G Tiramisu Mature market– There comes a time when people become bored by a taste and they want to try new tasting things. Parle G is soon reaching the mature market stage where everyone knows the taste of a Parle G biscuit and might want to try something new. Hence, expansion to other territories is very important for the brand.This is the original newpaper clipping featuring Parle Gluco, much before the mascot was introduced. The biscuit entered the market in 1939. (Image courtesy: Parle Products)Shah exclaimed that the mascot was one of the most cherished symbols for the phenomenal love it garnered over the years. Over a period, the consumers began appreciating the childlike innocence of the brand which they experienced through the mascot. The biscuit was sold as Parle Gluco until the 1980s. Despite the move, some people started using the word, Gluco. It is here, the brand began thinking of coming up with a name that had a contemporary touch to it and would be appreciated by all. In 1982, Parle Gluco was changed to Parle-G and below it was written ‘Original Gluco Biscuits’. To announce the recent change of name for the brand, Parle Products launched an advertising campaign known as ‘Dadaji’ campaign in the 1980s.
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If you like sipping Piña Coladas on a beach while listening to the soothing sound of waves, you're in for a surprise with this treat. Recipe here. Recipe for Parle G Milkshake Rising Costs– Parle G’s major selling point is that it is cheap with a good taste. However, with rising costs of distribution and manufacturing, the high price of the final product might become a threat to the brand. Although on the other hand, if the price rises for Parle G, it will rise for all other biscuit brands. Nonetheless, the rising costs of the product is to be considered as a threat to revenue and margin for any brand. Parle’s market share– 28% of the total biscuit market of India is covered by Parle which includes Parle G, Milano and others. Parle forms 50% of this 28% share of its mother brand Parle. Hence it is safe to assume that Parle G has a whopping 14% market share in the Indian biscuit market. Please note that the company is not running any such offer/ contest or offering any rewards to the public. Parle G saved many hungry and broken souls for decades. Compared to its minimal price, parle g biscuits taste awesome. It is the most loyal company when it comes to having a cutting chai. Irrespective of your age, young or old, irrespective of the time, morning, noon, evening, night, parle g never disappoints us. Not only is it tasty but also full of nutritional glucose. It can be your nutrition substitute when it comes to working or studying the whole day long. Parle g will always be one’s favourite. Right from the 60s to 70s, 90s and now the 20s, parle g never disappoints us. It tastes lovely the same way it ever did. Summing Up
Make in India– Parle G is the First domestic brand to cross rs 5000 crore in retail sales. This further boosts the Make in India initiative for the domestic country. How : From sugarcane the juice is extracted, it is then heated, filtered and purified. The purified juice is crystallized to produce sugar. Positive and Passionate - Engaging with optimism & enthusiasm & inspiring an unshakeable commitment End your meal the way Italians do—with an irresistible tiramisu cake. While this dessert, even the Parle G version, can take up to six hours to prepare, it's totally worth the wait! Recipe here. Recipe for Parle G Pudding
About Us - Parle-G
The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores. As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. [9] The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. [10] An accomplished senior management executive, writer, blogger, speaker, panel judge, book reviewer having more than 35 + years of rich and vast IT technology experience.
Imagine the satisfaction when you cut into the chocolate log that's this Swiss roll and then have that first spoonful of absolute bliss. Recipe here. Recipe for Parle G Pineapple Coconut Cheesecake With each layer that absolutely melts in your mouth, this dessert is the best way to bring out the masterchef in you. Recipe here. Recipe for Parle G Swiss Roll
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